Okay, so I was inspired by the #cutthecarls blog post, and decided to talk about Scopophelia from the Visual Pleasure Theory reading. This subject has always been interesting to me and I have dedicated many research papers on how women are used in the media. It's all about sex, and beautiful women. "Scopophelia can be defined as the love of or pleasurable looking. Viewers are drawn to gaze and gawk at images that are beautiful and erotic." These images primarily use attractive women to help sell a product or service, and more often than not, they are portrayed a sexual beings and dressed scantily. It seems as if every ad today uses this. People can't even sell a friggin hamburger without using a woman, who is all oiled up and wearing a skimpy bikini. Women are definitely over-sexualized in the media but I can't help but think that women aren't doing enough to stop it. I get that people are trying to make a living and to further their careers, but women can only make so much progress if there are still oodles of us who are willing to strip down and cover themselves in Doritos to get their fake TV husband to sleep with them. What is this teaching the young women of today? I also understand that people are free to make their own choices and I would never want to take that away but it really does irritate me when we have women advocating for our rights and for women and girls to be seen as more than a piece of meat, while we still have plenty of them willing to get naked and share a pictures of themselves for the whole world to see *ahem* *Kim Kardashian*. Call me a prude, call me naive, but that seems to me like it's a step in the wrong direction. These women still get more attention than the others, who are advocating for change and respect. We want good, strong women to be the focus. And hell, if women can be sexualized in this manner, and this often, why can't men? Equality right?