Here is the first ever iPod commercial from 2001:
It is crazy to think that we once didn't have iPods and we only had record players to listen to music. The "black box" that Jenkins talks about is very much real. The Apple Tv has everything combined into one. I recently watched the Apple Tv commercial and it made me think about how we as a society are so consumed with media and technology that we don't really live. We only live through social media and electronics. And the "black box" isn't freeing us from all the inconvenience of having too many devices its trapping us into spending a lot of time with just one device.