Tuesday, December 2, 2014
What's In A Package?
Let's look at packaging. I'm sure we all already realize the significance of package design in our world today, but do you think young children know? Packaging design for the most part in my opinion is heavily geared towards young children. For instance, look at cereal boxes like Cap'n Crunch here. Lots of contrast and complimentary colors, fun fonts and cartoon characters. Simple red background to lessen it's distraction. To finish it off, hardly any text at all. This is obviously designed to be a visual attention grabber.
Posted by Jon Tinsley at 4:24 PM