Converging Frozen

Talking about Jensen's Theory of Convergence made me think about all of the different things that originated as movies and then expanded across so many different platforms of media. The one that stuck out the most to me was the Disney movie Frozen. For Halloween, hundreds of thousands of Elsa costumes were sold. Olaf stuffed animals, Anna action figures, Sven blankets, the whole 9. There are video games, books, ring tones, all of the songs, and I'm sure a sequel will be made. This movie stretches across the Internet, Movies, Books, Music, and many more platforms of media. Whenever a popular movie or series is made, they stretch it across as many platforms as possible to squeeze so much money out of the original idea. You think of Star Wars, Lord Of The Rings, Harry Potter, any superhero, and all of these do the same thing. So the converging isn't just a technological idea but a business technique.